updated 4d ago
Actionable Gamification: Beyond Points, Badges, and Leaderboards
when there is a perceived abundance, motivation starts to dwindle. The odd thing is, our perception is often influenced by relative changes instead of absolute values.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
But more often than not, when customers don’t buy your product, it’s not because they can’t afford it, it’s because the perceived value they have for your product is not worth the cost. Sometimes that cost is in the form of time, energy investment, or reputation in their organizations.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
(Often times this could be seen if the gamified system has a no-brainer dominant strategy95, which falls under Choice Perception.)
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
which means that it is more prone to drive obsessive behavior that encourages users to return on a daily basis.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
you always want to position the user in the middle of the leaderboard display, so all they see is the player ranked right above them, and the player ranked just below.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
Adobe’s Real or Fake campaign.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
Beginner’s Luck (Game Technique #23), where people who are extremely lucky the first time they do something feel that they are somehow destined to do it.
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago
Sarah Wong added 3mo ago
Suspense and Mystery in a Blender
from Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
Sarah Wong added 3mo ago