Guilt and shame don’t and won’t change anything at scale. There simply aren’t enough people willing to buy more expensive products nor companies on board with overpaying for sustainable materials just because they feel bad. Cheers to consumers and companies that spend a little more to choose options with climate in mind. You’ve undoubtedly helped c... See more
So, policy, philanthropy, and individual behavior do have roles to play, but the real solutions to the carbon nightmare will win because they’re cheaper, better, faster, stronger, simpler, and just plain cooler than what’s available today.