Absolute Unit

When building product is easier, the competition moves to customer acquisition. That was the core insight behind Unit: Fintech 1.0 was about products; Fintech 2.0 is about audiences.

By making it easy for a wider range of companies to offer financial products to their customers, Unit doesn’t really steal share; it expands the pie.

Unit flips fintech economics on its head by teaming up with the companies that have already won the trust of their customers. No additional CAC, more LTV. In some cases, Unit can even reduce its clients’ CACs, like it did for Wethos