About - Things That Don't Suck

But what's amazing with Substack that's under discussed is that subscribers actually do feel like they're investing in creator success. They subscribe for the content but also because they want that creator to continue doing what they do. There's just no financial association with that success.

In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more