There is a filmmaker that worked for Pixar that put this beautifully, and he used the metaphor of doing anything difficult, but for your high purposes of building a company. He says, "If you're sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing?" You have to embrace that sailing means that you ca... See more

Maybe there is a lesson to be learned here for creators, entrepreneurs, builders, and craftsmen and women—for anyone who takes pride in their work and does it with excellence. If people want to pay you a premium price to put themselves in your hands and let you create what you truly want to create, then you’ve done something truly special.