Designing for, Marketing to, and Partnering with Gen Z

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.

GenZ are also creators. They post on the internet, share photos, join forums, and curate articles. The internet levels the playing field, and anyone can use their hustle and savvy to amass a following and monetize that following. This is the creator economy.

Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.