added by Keely Adler · updated 1mo ago
A Time to Build Tight Brands in the Chaos of Loose Cultures
It’s no wonder that Montessori is flourishing, along with other highly ideological school formats like Waldorf, Reggio Emilia, forest schooling, worldschooling, and many, many others.
These schools focus the chaos of parenting into something manageable, tightening the vice of parenting and family with heavy norms. They know their job is not to merel
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Keely Adler added 1mo ago
Tighten the vice so people feel snug, not strangled. Find ways, either through context, belief systems or vision to tether all of the chaos down to something that makes sense of the world, that creates tension against the looseness.
from A Time to Build Tight Brands in the Chaos of Loose Cultures by Jasmine Bina
Keely Adler added 1mo ago
According to him, the word “natural” has become a “sort of a secular stand-in for a generalized understanding of goodness, which in religion you’d call holiness, or purity, or something like that. “Nature,” with a capital N, [has taken] the place of God. In a secular society, we don’t look to religions to tell us what to eat or how to heal ourselve
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Keely Adler added 1mo ago
No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
from A Time to Build Tight Brands in the Chaos of Loose Cultures by Jasmine Bina
Keely Adler added 1mo ago
Every culture falls on the spectrum from tight to loose: from highly structured and normative to loosely held and evolving. When a culture veers too far in one direction, there is often a reaction in the opposite direction.
from A Time to Build Tight Brands in the Chaos of Loose Cultures by Jasmine Bina
Keely Adler added 1mo ago
The strongest norms, in the tightest cultures, that best wield the power of branding tend to be the ones that elevate meaning so that school is about more than school, food is about more than food, and so on.
from A Time to Build Tight Brands in the Chaos of Loose Cultures by Jasmine Bina
Keely Adler added 1mo ago
Tight brands like the ones we’ve surveyed here raise the emotional stakes for their users. They create emotionally provocative norms so that we don’t just know the rules, but feel them deep in our bones.
from A Time to Build Tight Brands in the Chaos of Loose Cultures by Jasmine Bina
Keely Adler added 1mo ago
IKEA’s annual Life At Home Report shows a steady decline of comfort, trust and meaning in the idea of home. In 2016, people longed for more privacy in their own homes. In 2018 a whopping 1 in 3 people said there were places where they felt more at home than the space they lived in. In 2019 only 48% of people felt a sense of belonging in their own h
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Keely Adler added 1mo ago
sometimes the most destabilizing chaos isn’t on the world stage. Nor is it a public outrage or even a shared experience.
It’s found instead in the quiet chaos of our everyday lives: making a home, raising a family, putting a meal on the table. These mundane corners of the human experience are also where we find the loosest pockets of culture today:
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Keely Adler added 1mo ago