added by Emilie Kormienko and · updated 4mo ago
A Strategist’s Go-To-Market Strategy Guide — rational vc
- Step4: Plan Your Company Strategy. You must understand the broader context in which your product will live as a startup founder. Customers usually envision hiring a services firm to come and fix their problems completely as their "ideal solution." As a startup, you should develop a compelling, generalizable solution.
from “Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea by Greylock
Mo Shafieeha added
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)