
A Space That Holds

Investment and time are required to establish a foundation for lasting community; members need to feel as if they have a shared emotional connection, not just an affinity toward a product or brand, but with each other. It’s rare to come across this collective third space that blends together the public and private, Gát said.
Vox • Brands want to be more than your friend. They want community.
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Emilie Kormienko • Build it and they will come - or will they?
As more and more identity formation happens online, it’s is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it i... See more
Subpixel Space • Come for the Network, Pay for the Tool
After a period of Covid-induced disconnection, ‘real-world’ communities are experiencing a resurgence, and, for the young people we spoke to, the importance of meaningful social interaction, community support, and mutual aid is only growing. Helen Job, Insights Director at SPACE10, predicts that “in the future there will be an increased interest in... See more
Eloise Hendy • Home is where the heart is, according to young people
While we might use these spaces, open communities have particular needs. They are formed not from shared identity but from entwined attention and collaborative work on shared resources. They thrive on diversity and so require the creation of an environment that is proactively inclusive and welcoming. They need fluidity, iterativity, and a self-orga... See more
Creative Communities
