Burnout signals that the time has come to turn one’s energy toward different ends. That doesn’t mean that the old ends were wrong. It is that the time has come for a change.

This is the bottom line : if we don’t make room for deliberate play, we’ll burn out under the weight of seriousness we’ve forced upon our own shoulders.

Most importantly, sustainability protects your creative energy. Burnout doesn't just slow your growth—it kills your voice. The very thing that makes your newsletter unique gets buried under the pressure to produce more, faster, all the time.