🧠 A Primer on Social Money by Holyn Kanake

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.

As the workforce is increasingly atomized into a freelancer economy of solopreneurs, social tokens seem to offer a way for any individual to become a creator by printing themselves a kind of upfront loan, as discussed above.