A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
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A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Template: As a member of the ____________industry, COMPANY NAME sees
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
The narrative and supporting communications always speak and aim to improve the category – this is a continuous process, not a one-off campaign.
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
This has been done successfully in the tech and software world, with the creation of the “Agile Manifesto” in 2001. Created by 17 software visionaries during a retreat in Utah, it outlined new principles and core tenets that the software community
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
stakeholders to support and evangelize – internally and externally.
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
This effort should be facilitated through a half- or full-day discovery workshop that includes senior management (CEO included),
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Remember, that Strategic Narrative Marketing always requires depth of thinking and content, and the commitment to evangelize and share the opportunities and benefits of a new space. It is not just a tagline to be bantered about.
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Provide an action path to move from explaining and convincing – to leading.
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Outlines the Company’s Role in the industry:
Guy Murrel • A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Creating something new and compelling to say is a goal of most organizations – as a means to differentiate, attract customers and create a market position that is tops in the industry.