Saved by Darren LI
A Practical Guide to NFT Memberships for Creators
How creators use NFT memberships in practice:
Future • A Practical Guide to NFT Memberships for Creators
For business-minded creators, NFT memberships can replace and complement traditional subscription and ad-based revenue models in several ways:- Creators can earn more from NFTs by segmenting fan willingness to pay. - Creators can earn more from NFTs by reducing middleman fees. - Creators can meaningfully acknowledge early fandom.
Future • A Practical Guide to NFT Memberships for Creators
Challenges of NFT memberships:- Creators don’t have direct control over the price of NFTs after mint.- Creators might alienate fans if the value of the NFT isn’t clear.- Managing an NFT membership community is a lot of work.
Future • A Practical Guide to NFT Memberships for Creators
NFT memberships give creators a way to strengthen their brands, build communities that have value, and let fans share in the upside as the community grows.
Future • A Practical Guide to NFT Memberships for Creators
How companies can help creators manage NFT memberships:
Future • A Practical Guide to NFT Memberships for Creators
- The creator already has an engaged fan base to invite to buy their NFTs. - Fans buy NFTs to join the community and help add to the value of membership.- The creator and their community provide utility for the membership in the form of real-world benefits.
Future • A Practical Guide to NFT Memberships for Creators
- Create the NFT membership- Introduce the membership to fans- Work with the community to create value for the NFT membership - Managing the business