A Powerful Pitch Framework from the Hustle’s Sam Parr

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

I've seen hundreds of pitches in the consumer and new media space in my life. Often, many of the pitches are centrally focused around things like an emerging technology or a new financial model. I am not here to argue against the value of building these ways. I do think it's more productive to approach building products from a storytelling first pe... See more

pitch framework.

Number one, you start by looking forward

and lead with your destination.

Number two, then you go to your backstory.

And number three, you round it all out for me

by connecting the dots and bringing it all together.

And the beauty of this strategy

is that you know, and you will practice,

and you will wrestle with your destination.

Y... See more

existed thus far, and why I would be able to pull it off. The most important pitch isn’t a polished one, it’s a casual one. Remember, you’re ideally not going through a deck. You’re setting up casual meet-and-greets with investors. At some point in the conversation, they’ll ask you what you do (that’s their job!). Here, you have to absolutely knock

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That if you just keep telling, polishing, and retelling your strategy and story, you end up with the gem of the idea, the gem of the value prop for customers, and the core of what your product needs to be.

Here's their free pitch deck framework: