The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Existing media companies will either need to adopt AI so they aren’t undercut by AI-first companies, or derive their value from things AI can’t replicate: appointment viewing, live events, exclusive IP, or counter-positioning as exclusively “human-made.” This is part of the reason why sports rights continue to grow more expensive. Creators will... See more

The merging of personalisation and generation represents the ultimate optimisation for media production. Everybody satisfied, all of the time.

But such a simplistic optimisation overlooks the broader implications – those that differentiate entertainment from culture. They inspire a cascade of questions, such as how is human culture changed if we

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