A New Google | Daniel Gross

I don’t think of Airbnb or Amazon as search apps. They help me get things or book homes. You might want to your search app to be a destination for something

“Reviews UPDATED JANUARY 2020” are exploiting the fact that customers suffix queries with the year. What those people are trying to command is freshness, not a title match.

Query Operators Mean Something’s Broken More advanced users use modifiers like site: filetype: intitle: because adding “reddit” isn’t strict enough, as spammy websites often manipulate content to win SEO.