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A New Funnel for Music
How Technology Shapes Content and Business Models (Or Audio’s Opportunity and Who Will Capture It) — MatthewBall.co
Matthew Ballmatthewball.vc
The problem: Technology and music have always engaged in a symbiotic path towards innovation and creativity. The first recording devices, synthesizers, and even records were a result of technological innovators. Likewise, the first computers and mobile devices prioritized music as a key feature. The way we produce, consume, and support music has ch... See more
Lerer Hippeau • Please welcome HIFI, a financial rights organization for the music industry
One of the major pivots the music industry has made in response to the COVID-19 pandemic is a shift in focus from lean-back, aggregate streaming channels (e.g. Spotify, Apple Music) to direct-to-fan channels (e.g. Bandcamp, Shopify, Patreon) where the revenue impact is more immediate and transparent. Monthly membership revenue in particular is easi... See more
Just a moment...
On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more