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Since registering, Twitch streamers who have been rejected for business cards twice have accessed lines of credit. A Vlogger with more than 8M followers can now purchase a car and receive financing. And a festival headlining musician who previously needed a parental co-sign is now building their own Karat credit file. Overtime, Karat will become th... See more

Even category-defining influencers face these hurdles. Many lack access to credit, loans, and a business bank account. Some float five-figure sums for production costs on PayPal. Others are unable to prove income requirements to secure a lease. What’s more, the metrics that define a sustainable digital business – subscription growth, audience engag... See more

Across multiple verticals, independent workers often lack predictable income, which presents an opportunity for lending. Early products in this space include Patreon Capital (merchant cash advances for Patreon creators), Shopify Capital, as well as horizontal creator business platforms Karat and Stir.

When influencers can monetize, platforms benefit: