A Native Internet Protocol for Social Media

The biggest mistake I made was continuing to invest in building  tools for us to manage  the public conversation, versus building  tools for the people  using Twitter to easily manage it for themselves. This burdened the company with too much power, and opened us to significant outside pressure (such as advertising bud

I’m a strong believer that any content produced by someone for the internet should be permanent until the original author chooses to delete it. It should be always available and addressable. Content takedowns and suspensions should not be possible. Doing so complicates important context, learning, and enforcement of illegal activity. There are

I’ll start with the principles I’ve come to believe…based on everything I’ve learned and experienced through my past actions as a Twitter co-founder and lead:

1. Social media must be resilient to corporate and government control.


2. Only the original author may remove content they produce.


3. Moderation is best implemented by algorithmic choice.


4. 
   
   

I don’t believe a centralized system can do content moderation globally. It can only be done through ranking and relevance algorithms, the more localized the better. But instead of a company or government building and controlling these solely, people should be able to build and choose from algorithms that best match their criteria, or not have

The only way I know of to truly live up to these 3 principles is a free and open protocol for social media, that is not owned by a single company or group of companies, and is resilient to corporate and government influence. The problem today is that we have companies who own both the protocol and discovery of content. Which ultimate