• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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Play seems childish and even transgressive to most, and so they miss a major life trick. To be playful is to live true to who you are as a human.

Play is how we express our acceptance of uncertainty.

Life is uncertain. Play aligns our actions with this lack of knowing.