A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Nicolas Coleamazon.com
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan

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The Category Design Toolkit

Nicolas Cole

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I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Bayard Winthrop

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Niche Down: How To Become Legendary By Being Different

Christopher Lochhead, Heather Clancy,

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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