A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Nicolas Cole

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Dave Peterson

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This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 14 highlights

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Brand Gap, Revised Edition, The

Marty Neumeier

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