A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Nicolas Cole

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The Category Design Toolkit

Nicolas Cole

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan

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Snow Leopard

Eddie Yoon • 2 highlights

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