A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Nicolas Cole

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Cover of A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Christopher Lochhead

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Cover of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Brand Gap, Revised Edition, The

Marty Neumeier

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Cover of Brand Gap, Revised Edition, The