Over the past year, the virality of #BookTok has expanded to include viral stunts like hauls and challenges inside bookstores, especially Barnes & Noble. While bookstores are typically known for their hushed customers, management may be embracing the noise of another viral TikTok being filmed. At this rate, bookstores might soon see block-long... See more

Millennials and Gen Zers are rediscovering tangible , IRL joys, including hitting the movie theaters, reading books, and even finding people to date offline.