added by Kaf · updated 2y ago
Web3 Marketing: A (Hype-Free) Complete Guide — Reforge
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See morefrom Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto by Andreessen Horowitz (AZ)
sari added
- “NFTs offer new ways for engaging customers,” explains Jaime Schmidt, the cofounder of Color Capital, a venture capital firm that invests in consumer brands and “Web3,” the term that refers to the blockchain-based decentralization of the internet. “For example, NFTs could unlock access to participation in focus groups, [or] private events available... See more
from Just a moment... by Thingtesting
sari added
- - The web3 marketing stack is just now taking shape for marketers and community leaders to better understand their audiences, segment their users, and engage with their customers in a more personalized and effective way.
from Tokenization Is Eating the World by Drew Beechler
Jedric Viera added