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The End of the 1 Billion Active User Ad-Supported Consumer Startup
Andrew Chenandrewchen.substack.com

“There are more apps than ever before..the cost of installation or awareness that has saturated and escalated so much that you can make something superb and very few people know about it.”
Patrick O'Shaughnessy • Home | ColossusQuasar App

In the end, most of these users would likely migrate back to either free ad-supported services or to subscription services that only make you think about payments once in a while.