It may be more likely to be pay-to-play. Design takes time and effort. Content creation takes time and effort. Everything that goes into a shiny digital footprint – website design, hosting, platform service subscriptions – costs money. Compare this to a random book club meet-up advertised through a single flyer made by hand and stapled to a few tel... See more

People are in subscription hell. They probably don't want to pay for another SaaS subscription. New trend: "pay what you want" software I'm seeing it pop up almost every week on new projects. And I wouldn't be surprised if people saw conversion rates 2-3x when ... See more