A good position

If you’re struggling with positioning, here's a basic framework I’ve used to figure out mine:

[Your business name] helps [target audience] by providing [product/service] that uniquely solves [problem/need] . Unlike other solutions, I/we [key differentiator] , gives you [specific benefit] .

To fill it out, consider asking yourself these questions:

• Id

... See more

A niche refers to a focused market segment where you choose to specialize. It's the group of customers you cater to specifically.

Positioning is the strategy that defines how your business stands out in that niche. It articulates the unique value you provide and how you choose to be perceived by your target audience.

Getting specific on your positi... See more