A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (The MIT Press)
John McDonaldamazon.com
A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (The MIT Press)
The product policy we proposed is the one for which General Motors has now long been known. We said first that the corporation should produce a line of cars in each price area, from the lowest price up to one for a strictly high-grade quantity-production car, but we would not get into the fancy-price field with small production; second, that the pr
... See moreAlfred P Sloan Jr. • My Years With General Motors
By 1920 its lineup ranged from Chevrolet at the low end through Oakland and Olds, Scripps-Booth and Sheridan, to Buick and Cadillac at the top. But GM’s product lineup, having been assembled through acquisition, was a shambles. There was lots of overlap between brands in the middle of the range, while the lowest-price car was too expensive (the che
... See moreTom Standage • A Brief History of Motion: From the Wheel, to the Car, to What Comes Next
From the strategic standpoint at that time, however, the most dangerous gap in the list was that between the Chevrolet and the Olds. It was big enough to constitute a volume demand and thereby to accommodate, on top of Chevrolet, a competitor against whom we then had no counter. It was therefore an important gap to fill both offensively and defensi
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