
A designer’s guide to engaging with AI


The more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.
At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.
Over the last few months, Claude has become my dream creative partner, and I... See more
At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.
Over the last few months, Claude has become my dream creative partner, and I... See more
What matters in the age of AI is taste



There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.
This is VERY different to... See more
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.
This is VERY different to... See more