A Deeper Dive Into What Really Damaged Newspapers - A Media Operator

Newspaper revenue really started to collapse well over a decade ago, and we've been discussing what to do about it for almost as long.

None of the issues have changed much: newspapers had an oligopoly of attention and an oligopoly of a certain kind of advertising reach, and the internet removed both of these.

Imagine a world where you didn’t have all of that fixed costs. As Benedict Evans says, these newspapers are “a specialised (sp) light manufacturing industry, that aggregated attention to sell advertising.”