A Decade of Tokenization Experiments in Music

Artists using these platforms ended up managing two disconnected worlds – their mainstream streaming presence on one side and their web3 collectors on the other.

Early tokenization efforts had smart ideas; they built new markets and created new ways for artists to make money. These experiments proved particularly valuable for artists with dedicated fan communities but often created parallel economies operating separately from traditional distribution channels.

Rather than building tools that compete with them, the smarter strategy is to create incentives for their participation.