Early tokenization efforts had smart ideas; they built new markets and created new ways for artists to make money. These experiments proved particularly valuable for artists with dedicated fan communities but often created parallel economies operating separately from traditional distribution channels.

music producer 3LAU just sold the first tokenized music album, an NFT version of his album, Ultraviolet, for $3.6 million. The NFT is also redeemable for additional perks such as a customized song. Again, it’s possible for creators to tie directly economic flows to these items, enabling holders of assets to receive revenue from the project as it... See more

The project is currently securing partnerships with a number of undisclosed high-profile artists, and plans to let fans begin backing music productions in October. After building and validating a product around music ownership, the team plans to expand their approach to other royalty-generating assets––both digital (TV licensing, YouTube content... See more