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For creators, Rally is the entry point to a whole new way of monetization and community management. Rally smooths the adoption process for a creator to launch their own economy and provides intuitive APIs that allows each creator coin to act as programmable money that creators and artists can integrate anywhere they engage with their audience.

As a result, we’re now at a turning point, where fans and creators are trying to figure out how they can grow together and create more unique, interactive experiences. This is where crypto and creator coins come in. Fans get to be literal holders of a token demonstrating their superfandom of a creator or artist and can use that token as an access p... See more

today, the creator economy model mostly consists of a one-way financial relationship: audiences either support their favorite creators directly or creators monetize their followings using sponsorship from brands.