As it stands right now, creators earn revenue via a small percentage of rev share from advertising, or sponsored posts. In Rally’s vision for the future, creators will be able to grow their audiences and earn more revenue by building their own virtual economy fueled by their own Creator Coin, where they can offer and reward new digital collectibles... See more

We’ve worked closely with creators who’ve built communities and content on multiple platforms to understand their goals, aspirations, and current challenges. We’ve witnessed first-hand the significant issues that creators face, including a lack of control in their fan relationships, bad economics and erratic policy changes. To address these needs,... See more

The move to independent direct fan-audience relationship, I think, is naturally going to evolve to one that is more financial in nature, where you’re not just backing a creator just simply to get access but also for potential upside. And that may sound, initially, a little bit off, right, because profit maximization is not the sole reason you want... See more