A Chat With The King of Music: An Interview With Daniel Ek

“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”

“We can’t rest on our laurels. We believe the market we’re going after is audio. That adds up to 2-3 billion people around the world who want to consume some sort of audio content on a daily or weekly basis. If we’re going to win that market, we’d have to be at least a third of it. We have somewhere between 10-15x of where we are now of opportunity... See more

“I think the last job to be done by a machine is creativity”

Ek: “It used to be before that if you were a musician, you just put out music. But almost every successful creator now is omni- talented and omni-channel. That means that they are on YouTube putting up videos. They are on Instagram. They are perhaps putting together brands and putting it on Shopify, but they're also putting out music and merchandis... See more

Ek: “I believe that the AirPods may be one of Apple's all-time most sold devices next to the iPhone. And so if you think about that and just think about ambient computing and the ability for people to consume more and more content now via their ears, because most of us are having these sort of white earbuds in for many hours per day, that's just an... See more