I think of my “content pillars” as the chapters in the MKT1 book on B2B startup marketing (no, I’m not writing this book, or any book) .

You can’t tell a cohesive story if you don’t know your topics. Content pillars, aka main topics or themes, are the core ideas your company consistently covers. Think about not only what your product does, but also the problems you solve, the use cases and solutions you bring to your audience, and all the things your audience cares about, including ... See more