Last week, i tried to convince 300 marketers of my crazy plan. I explained how I plan to beat McKinsey with 1 FT Marketer at my company. Here are 10 principles driving the strategy: Principle 1: Master the audience funnel • Rented... See more

Apparently, a 19 year old built Wisprflow's UGC program to 500M views in 60 days. Dude spills some sauce on LinkedIn. Open this to see the entire post

On social distribution: Building virality into go-to-market from inception proves powerful, but it requires authentic alignment between founder persona and product positioning. Roy Lee’s provocative approach works for Cluely because the product explicitly offers users a “covert advantage”—the brand and product messaging form a coherent whole.... See more