A Beginner's Guide to Social Tokens

If you look at the social DAO landscape, you’ll see communities with different social token models. Some, like FWB, use a fungible social token to gate community access. Many emerging PFP-based communities like BAYC use NFTs as the primary community gating mechanism. Whether fungible or non-fungible, social tokens in DAOs usually represent three di... See more

Despite every social token having very different goals, there’s one feature tying them all together: Community Access.

Community tokens > Social tokens. For the past couple years, social tokens were a hot topic when discussing the future of crypto-native consumer apps. The thought went, “wouldn’t it be cool if you could invest in people the same way you can invest in stocks?” Bitclout’s initial traction was a sign that there’s demand for this type of product. But s... See more

While their forms and functions vary, the common ethos behind social tokens is that they align participants behind a collective mission through participation or ownership.

Social tokens let many fans co-own a community.

In summary, while tokenized access was the first type of social primitive that showed the potential of tokens, it alone lacks the ability to create meaningful sustainable social token communities. Here are the problems it suffers: