#93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
Family Values
benji.org
So here’s the formula, if you can call it that:
- Find a real problem (not a hypothetical one)
- Make the solution emotionally resonant (not just functional)
- Time it right (not too early, not too late)
- Communicate the why (not just the what)
- Focus on existing needs (not invented ones)
- Win decisively on what matters most (not marginally on everything)
- Remove
How to Make Something People Give a Shit About
