#93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care

Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.

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If you have a good idea that excites you, that compels you to take a detour from the comfort of a normal existence along the beaten path, you will first need to navigate this minefield of misunderstanding, whether it lives within you or sits between you and those whose opinions you value and respect. Because while you can never fully know what you’

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