9 Ways to ‘Rewild Your Attention’

This stems from the structure of the web — it’s a tangle of links, a jumble of interconnected ideas. It fractalizes our attention, nudging us to leave fragments of our mind trapped in open tabs like a thousand tiny horcruxes — open loops feeding off our attention until they wither away, replaced by our latest distraction.

There’s a bottleneck here:

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In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it trie... See more

Rewilding the internet is more than a metaphor. It’s a framework and plan. It gives us fresh eyes for the wicked problem of extraction and control, and new means and allies to fix it. It recognizes that ending internet monopolies isn’t just an intellectual problem. It’s an emotional one. It answers questions like: How do we keep going when the mono... See more