By 2023, wellness trips made up nearly 8% of all travel, yet accounted for a whopping almost 1 in 5 travel dollars spent. (Global Wellness Institute)

And it’s growing fast: wellness tourism spending is set to break the $1 trillion mark by the end of this year, with growth estimating $1.4 trillion by 2028 - growing twice as fast as regular travel.

Tod... See more

I also get solace from another change, something quite profound: sustainability has become a cultural movement, and arguably the core value of an entire generation. A 2021 Pew Research report found that 76% of Gen Zs list climate change as among their biggest societal concerns, with 37% listing it as their #1 concern.

Sustainability will be luxury hospitality’s number-one sell

“Slow travel is something that will continue to grow in 2025,” says Ho Ren Yung, deputy CEO of global hospitality firm Banyan Group. “It’s the choice to travel more intentionally, with an increased focus on connection and wellbeing. Places designed primarily for aesthetic appeal in photos... See more