7 Lessons from Andy Rachleff on Product-Market Fit

I’ve observed, both as a founder and in our conversations with startups, that finding product market fit is frustratingly vague: Everyone tells you you need it, but offer only hazy generalities on how to get there. Most guidance boils down to “listen to your users.” Good advice, but it still leaves open the question of how to get those critical fir... See more

There isn’t nearly enough emphasis on repeatability . As you move your way up through the different levels of product-market fit, what you’re really unlocking is repeatability — across demand generation, product development, customer satisfaction and unit economics. A startup hasn’t reached the upper levels of product-market fit until it has develo... See more