Goal-Gradient Effect
- Clark Hall's 1930s experiment showed that rats run faster as they get closer to a reward in a maze.
- The goal-gradient hypothesis explains this behavior, also seen in humans.
- Humans show increased motivation as they get closer to a reward.
- In a coffee rewards program, people bought coffee more frequently as they approached a free
Evolutionary Ideas • Chapter 12: Easy Peasy, Lemon Squeezy | Chapter 13: One Step at a Time | Chapter 14: Invisible Strings | Chapter 15: Fits Like a Glove | Chapter 16: “Marco…” | Chapter 17: Dig Your Heels in | Chapter 18: Together for the Kids | Chapter 19: I Am My Word | Chapter 20: So Close I Can Smell It | Chapter 21: You Win Some, You Lose Some
Inviting people to tell the story of how they achieved their goal primes people to think about the goal attainment as a mile marker in a greater journey rather than the final milestone, When people think of their achievements in terms of mile markers in a journey, they are more likely to continue the behaviors that resulted in them reaching that
... See moreL. David Marquet • Leadership Is Language
even when you have a precise finish line. When athletes aren’t aiming for a finish line, they move more slowly. If you don’t know when an event ends, you can’t expend your energy reserves. In