A tool built for creativity should feel like a sunlit artist’s studio—spacious and inspiring, with windows you can open to allow the unexpected in.

Apps age. Trends change. New tech changes the game. How do you stay consistent without going stale? It takes more than a good idea and skills. It takes character. Restraint. Nerves.

All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing.... See more