I may have an idea of a thing I want to make. And then I start making it, and I realize there’s some other thing that it’s trying to be. This other thing that it’s trying to be is actually better than the thing that I wanted to make. Now, if I’m tightly set on the idea of, “I’m the creator, and I’m making this thing,” I’ll miss this bigger opportun

... See more

James Turrell took inspiration from astronomy and perceptual psychology. Coco Chanel was most influenced by nuns and religious symbols. David Adjaye drew from Yoruban sculpture, and Steve Jobs from Zen Buddhism and calligraphy. We could continue this list forever, but that’s not the point. The point is to look outside the confines of our industry t... See more