6 Tier Content Frame: The only way to monetize

. Years ago, the idea that online life would be dominantly funded by advertising coalesced into conventional wisdom, and we’ve been living with the consequences ever since. The utopian assumption that views and clicks would accrue to the highest-quality content failed to understand a basic lurking reality - that the monetization of attention leads

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And it doesn’t actually matter how you generate the revenue component of the flywheel because it’s all based on the exact same thing: attention.