6 Rules of Great Storytelling (As Told by Pixar) — Brian Gregg Peters

Emma Coats, a former storyboard artist at Pixar, outlined the basic structure of a fairy tale as a kind of Mad Lib that you can fill in with your own elements: “Once upon a time, there was _____. Every day, _____. One day, _____. Because of that, _____. Because of that, _____. Until finally, _____.” Pick your favorite story and try to fill in the b

Emma Coats, a former storyboard artist at Pixar, outlined the basic structure of a fairy tale as a kind of Mad Lib that you can fill in with your own elements: “Once upon a time, there was _____. Every day, _____. One day, _____. Because of that, _____. Because of that, _____. Until finally, _____.” Pick your favorite story and try to fill in the b

Most good stories revolve around watching a character struggle outside of his or her comfort zone. Pixar continually figures out what a protagonist wants most—and then throws the exact opposite at them.

5. The Twitter Pitch Pro tip: Even though Twitter allows 140 characters, limit your pitch to 120 characters so that others can pass it on. Remember: The best pitches are short, sweet, and easy to retweet. Your try: __________________________________. 6. The Pixar Pitch Pro tip: Read all twenty-two of former Pixar story artist Emma Coats’s story rules:

IN THE VERY early days of Pixar, John, Andrew, Pete, Lee, and Joe made a promise to one another. No matter what happened, they would always tell each other the truth. They did this because they recognized how important and rare candid feedback is and how, without it, our films would suffer. Then and now, the term we use to describe this kind of con