$50k Apple sneakers ☼ The tiny web ☼ A magical vinyl shelf
Like GMO food, GMO brands1 are the overgrown, monstrous, and tasteless versions of the real thing. They show up out of nowhere, grow rapidly, thanks to the steroid VC money, and reach outsized proportions before imploding or rotting. There are a lot of GMO brands: Nasty Gal, Groupon, Away, Everlane, Brandless, Outdoor Voices, Greats, Honest Company
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
reinventing unloved but important objects everyone needed at home.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Apple Computer retail stores maintain the high standards of design excellence for which Apple is known. The stores appear more like museums than retail shops, creating tempting visual spectacles that are hard to pass by.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
The Apple brand stood for quality, design, and Simplicity, and the Apple Stores brought all three of these things to life.
