We can wish for something, but to attain it we have to decide to take particular actions. Similarly, we can believe certain things, but it is action that forms our character.

As rational beings, our greatest happiness comes from choices that we arrive at through reason. We work out what is best for us in the long run, and in following that path happiness comes as a by-product.

John Doris’s book Lack of Character noted that “situational factors are often better predictors of behaviour than personal factors.” Baggini suggests that plenty of Germans living under the Third Reich would otherwise have led “blameless lives” if they had not been put in an environment that brought out their worst selves. By the same token, “many

Philosophers have spent centuries arguing about the relative weight between “subject” (I) and “object” (the world), but Baudrillard saw the debate as having long since become insignificant – the object had won hands down. A person today is not a project in selfhood, as many traditions of philosophy and theology have told us, but more like a machine

Baudrillard calls this new world the “hyperreal” and one of its interesting qualities is that it obviates the need for the imaginary, since there is no distinction between what is reality and what is imagined. We are left with a world that is a “gigantic simulacrum” (a simulation or likeness), one that is “never exchanged for the real, but

Baudrillard notes that people are now measured by the extent of their involvement in the flow of media messages. “Whoever is underexposed to the media is desocialized or virtually asocial,”

Though an atheist, Ayer rejected the idea that one could even talk about atheism with meaning, because it was just as nonsensical to say “There is no God” as it was to say “God exists,” as neither statement could ever be verified.

The Medium Is the Massage

His vision was instead a world in which individuality is a myth, and where people are units reflecting whatever is happening in the media, their only purpose to consume images and signs; in this new universe, something is real only if it can be reproduced endlessly, and what is singular or unshareable does not exist.