The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.”

– Ben Okri, poet and novelist

“Purposeful storytelling isn’t show business, it’s good business.”

–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator

“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. Think about how many times a day you use stories to pass along data, insights, memories or common-sense advice.”

– Edward Miller, founder of Edward Elementary, illustrator and product designer

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal