“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. Think about how many times a day you use stories to pass along data, insights, memories or common-sense advice.”

– Edward Miller, founder of Edward Elementary, illustrator and product designer

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall, The Storytelling Animal

“Purposeful storytelling isn’t show business, it’s good business.”

–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator

The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.”

– Ben Okri, poet and novelist