5 lessons from Mailbox’s shut-down

Mailbox had multiple causes of death. Most people don’t download email apps; those who do don’t want to pay for them. The only path forward for an email app is acquisition, and the fate of most acquired apps is death. Other email apps copied Mailbox’s best features; aside from a somewhat dubious automatic archiving feature, Mailbox stopped building... See more

But Slack’s struggle to succeed as an independent company sadly mirrors that of many one-time innovators in enterprise productivity. Mailbox died and Acompli sold to Microsoft, where it became the mobile Outlook app. Evernote is a pale shadow of its former self. Of that early cohort, only Box and Dropbox became — and still remain — public companies... See more

The market for consumer productivity apps, which spurred companies like Dropbox and Evernote to multi-billion-dollar valuations, has proven to be mostly a mirage. Businesses are increasingly happy to buy software for their employees; people are often loath to buy software for themselves. And for all it did right, Mailbox never became anything more ... See more

Email apps are good at being better. They've invented or popularized some of the most innovative ideas in software—even if they can’t always find a business model to match. And those features are what live on.

Somehow, today’s best-in-class email apps are hybrids, combinations of the best ideas every other email app brought before. It’s hard to imagine email without web apps, limitless storage, notifications, archive search, and a bit of over-the-top self-promotion. Each feature, at one time, was enough to launch a new email app, to convince us all to sw... See more