The Cult of Yesterday

Capitalism, Necromancy, and the Dark Side of Nostalgia

River Quintana

Feb 09, 2024

Some of the sources of Pop Art VI, Peter Blake

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Capitalism, it seems, can’t let go of the past. Like a necromancer, it reanimates the corpses of bygone trends, ideologies, and aesthetics, then sells them back to us at a markup. This... See more

Still, I think something more fundamental has been lost for all of us as social media has evolved. It’s harder to find the spark of discovery, or the sense that the Web offers an alternate world of possibilities. Instead of each forging our own idiosyncratic paths online, we are caught in the grooves that a few giant companies have carved for us... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today.... See more