4 user onboarding strategies to help you convert more users and reduce churn | Blog | Simon McCade | Product Designer for Tech Companies | Bristol

The ability of a brand new user to understand and complete the core workflows of a product determines whether your product delivers immediate value to your customers — Day 0 value. If a tool is not useful, people will simply not come back. This is what makes onboarding the most critical part of any growth strategy — successfully onboarded users ret... See more

When onboarding goes well it should be seamless, intuitive, and informative. Users should have a good understanding of what’s to come within the app, how it works, and why they should be using it.

The lengthier your onboarding, the more important it is that it doesn't leave users empty-handed at the end.

The best way to make your onboarding better is to try it. Try it often. Every few weeks at minimum. Think of yourself as one of your user personas, or a dumb user rather than you, the expert who knows your product very well. Question every step. Act confused.

A great onboarding should be emotive, personalized, and scalable. Make it easy to engage from the moment your users land on your product, and engagement from that point on will be an easier win in the future.