4 user onboarding strategies to help you convert more users and reduce churn | Blog | Simon McCade | Product Designer for Tech Companies | Bristol

Getting onboarding right means knowing precisely what people want to accomplish and then putting all your energy into getting them there in the most effective way. 

The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.

Most companies spend extraordinary resources of time, money, and equity to bring on a new team member, and then almost entirely drop the ball on quickly getting that team member onboarded and up to speed on how the company works so that they can begin making a full contribution. Don’t make this mistake!

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇