4 user onboarding strategies to help you convert more users and reduce churn | Blog | Simon McCade | Product Designer for Tech Companies | Bristol

A successful onboarding is ultimately about getting your users onboard with your idea. Get that right and the rest will follow.

There’s nothing wrong with spelling things out in detail for people if your product needs to be complex, but remember that the longer the onboarding process, the more necessary it will be to show new users some form of progress throughout it.

Ask too much of them and they’ll get bored and go elsewhere; ask too little of them and you’ll leave them frustratingly unfulfilled.

A failure to make it clear to a new user means a failure to complete the task you want them to complete.

Customers have more choice and less patience than ever before.

Option #4: The all-in-one approach: A brave but altogether more fruitful approach to product design is to combine all of the above and ask people to sign up whilst they submit information to personalise the experience and get shown what to do and where to go once they’re through the onboarding process.

Option #3: The set-up approach: One strategy that is usually combined with the first option of walking people through the process is to ask them to set up an account right off the bat.

Option #1: The walk-through approach: Rather than letting a user wander aimlessly through your product to work it out for themselves, it’s a great idea to walk them through the process from the second they land.

Option #2: The involved approach: If your product requires the curation of information from a user, a nice way to begin the onboarding process is to promise the personalisation of the experience based on the answers to a few questions about them.